European Union Wine Labeling New Requirements

by | 13 Dec 2023 | Editorial, News

The requirements for European Union wine labelling are changing, but not for Italian producers who have an extension until March 8.

All wines produced and labeled after December 8, 2023, and sold in the European Union must include new information.However, following the controversies arising from additional specifications provided by Europe a couple of weeks before the norm’s enforcement, the Minister of Agricultural Policies, Francesco Lollobrigida, has signed a decree postponing the introduction and application of the European regulations on wine labeling changes.

The Minister’s goal was to reach the European Council of Agriculture and Fisheries (Agrifish) scheduled for these days with the revision of the content of Q&A 38 concerning indications to be placed alongside any informative QR codes on labels. This was also to allow manufacturing companies to use up all labels printed before December 8 to avoid impacting investments already made.

The new elements that the regulation foresees involve the obligation for producers to provide consumers with information on allergies, energy, ingredients, and nutrition to be included on the physical label of the wine.

Like the calorie declaration in the United States, energy information must be indicated on wine labels with the symbol “E,” based on a portion of 100 ml. Similarly, allergens and ingredients must be clearly indicated on the wine label under the heading “Contains,” a point that has become a matter of contention.

The list of known intolerances and allergens* and notes on indicating them are outlined in Regulation (EU) 1169/2011, Article 9, Section 1, Letter c). While information on ingredients and nutrition can be provided electronically through a QR code or a web link. The QR code must be printed on the product’s back label. By scanning the QR code on the label, consumers can access all this information in their preferred language.

This new regulation undoubtedly entails increased costs for wine producers,who will be compelled to modify labels by adding the QR code and energy label and to build, for those who do not already have it, an electronic database available to consumers with all the information required on the label for each product.

The QR code or link cannot direct consumers to a web page with marketing or sales information or track users. However, it could still represent an opportunity for producers to provide traceability data to ensure the product’s authenticity.

How different European nations will respond to the new regulations and the issues caused by the explanatory circular will be known tomorrow at the close of Agrifish, and we will keep you updated.

TGE Staff

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